For marketing teams

AI speed, with the confidence your CMS used to give you.

You answer to leadership for the brand, the message, and the risk. Dispatch gives marketing teams the visibility, context, approvals and control they need to operate a website built and managed by AI, without a standing web team.

Request changes in your own words

No tickets, no prompt engineering. Describe the change; Dispatch turns it into governed instructions for the AI agent, carrying your approved brand voice automatically.

See everything, including what AI did

One feed shows every page, change, deployment, and open request. AI-authored changes are attributed to the agent that made them; your team is attributed for what it requested and approved.

Approve before anything ships

Every change produces a live preview first. Approvals are role-gated and recorded, and high-risk changes like pricing or legal claims require a second approver, enforced by the system.

Undo without calling a developer

One click restores the site to any prior version, with history preserved. The speed of AI is only trustworthy because it's reversible.

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AI-powered website questions, answered.

Is it safe to let AI change my production website?

It is safe when the same controls a CMS provided still exist: every change previewed before it ships, approvals owned by named roles, AI-authored work attributed to the agent that made it, and a restore path back to any prior version. Git-based sites make each of these stronger than most CMS workflows. What makes AI unsafe is not the agent; it is running one with no management layer around it.

How do approvals work for AI website changes?

A change starts as intent, a request written in plain language. Dispatch turns it into a scoped agent handoff, the agent produces the work on a branch, and the deploy platform builds a preview. The approver reviews the preview and either approves or sends it back with a revision note, which regenerates the agent's instructions on the same request. Roles are enforced so editors cannot approve their own work, and every decision is recorded next to the change it authorized.

Do I still need developers for an AI-powered website?

You need less routine development, not zero engineering judgment. Agents handle the production work: new pages, copy changes, structured data, and sitewide updates. A technical partner matters for initial setup, review standards, and the occasional complex change. Many teams run day-to-day operations from the management layer and involve developers the way they involve legal: for the decisions that warrant it.

Do I still need a CMS?

Traditional CMS platforms solved a real problem: structure, permissions, publishing controls, and a safe interface for non-technical teams. AI changes how the work is produced: an agent can create pages, improve content, and make sitewide changes directly against modern website code. Dispatch preserves the CMS's safety net (visibility, approvals, roles, history) without constraining what AI can do. Keep the safety net; remove the dependency on the CMS.

More questions? Visit the Knowledge Center